[Market Leadership] Volvo TrucksHSMC has supported Volvo Trucks for over 30 years, strengthening its brand leadership in Korea’s commercial vehicle market through ongoing media relations and strategic communications. We strengthen innovation and technology leadership in next-generation commercial vehicles, including electric trucks, through media communications.

[Market Entry Launch] Pringles New Product LaunchGlobal potato chip brand Pringles exclusively launched the world’s first heart-shaped product, Pringles Heart Mini Rose, in Korea, driving media coverage as well as online and digital content exposure. The brand also created consumer touchpoints through a buzzworthy event in Seongsu-dong featuring its mascot, Mr. P.

[Brand Trust Building] Hankook Tire & TechnologyHankook Tire & Technology has strengthened brand trust by consistently communicating its new products, safety-focused marketing, and racing events. HSMC drives strengthen media exposure around customer service initiatives and product performance, contributing to improved brand credibility and public awareness.

[Creative Content] LEGOLAND Korea City ParadeTo expand awareness of LEGOLAND Korea as a family theme park, HSMC deliver integrated communications including media events, feature coverage, and a city parade campaign. The parade, featuring LEGOLAND characters and a press photo event, generated diverse visual media content and enhanced audience engagement.

[YouTube] Brother Korea Video SeriesHSMC plans and produces video content with Brother Korea, a global printing solutions company, showcasing product strengths across various work environments. Through the YouTube series “Match the Speed of Business,” focused on the DCP-B7640DW toner-saving multifunction printer, we highlight real business cases that demonstrate improved work efficiency and communicate product value in a clear and intuitive way.

[Public Campaign] Gyeonggi Provincial Office of Education“Dream Store”Gyeonggi Provincial Office of Education runs integrated campaigns to share real-world examples of educational change and strengthen engagement among schools, teachers, students, parents, and local communities. The campaign combines on/offline participatory events with social media activation to maximize reach and public engagement.

[Cross-border PR] Madame Tussauds Hong Kong Artist CollaborationHSMC managed local artist collaboration and PR activities for Madame Tussauds Hong Kong, coordinating global production teams and domestic execution. We supported event planning, visual asset development, and media engagement to promote new wax figure launches, resulting in broad media coverage and increased brand visibility in both domestic and international markets.

[Trend-Driven Marketing] 2023 Korea PR Awards – Marketing PR (Consumer Goods) Grand PrizeHSMC developed and executed the “Nutribullet Run Campaign,” integrating the health-conscious “healthy pleasure” trend with brand ambassador Lee Si-young’s sports lifestyle. The campaign combined an offline running event with a two-week online running challenge in partnership with a running app, driving strong consumer participation, product experience, and wide media exposure across multiple channels.

[Brand Repositioning] Tefal Popup “Idea House”To mark Tefal’s 20th anniversary in Korea, HSMC developed the “Idea House” pop-up to reposition the brand from a kitchenware company to a comprehensive lifestyle brand. The activation enabled on-site engagement with consumers, media, and distribution partners, generating extensive media and digital coverage.

[B2B Tech PR] TI Korea Thought LeadershipHSMC supports Texas Instruments Korea in strengthening industry leadership and expanding engagement with B2B audiences. We develop tailored thought leadership content across business, economic, and specialized media, while driving strategic content distribution across digital channels including social media, Naver Blog, and Kakao Talk.

[Inside News] PA Consulting ServiceHSMC launches a PA Consulting Team composed of experts with over 10 years of experience in government, the National Assembly, and public institutions. The team provides end-to-end strategic communication services, including policy environment analysis, stakeholder strategy, government and parliamentary communication, third-party partnerships, and public policy campaign planning and execution.

[Reputation Management] Media Training for AI Era CommunicationHSMC delivers structured media and PR training programs to strengthen communication capabilities. The sessions cover practical media relations skills and introduce new approaches and applications of generative AI in modern PR practice.