[Inside News] HSMC Wins the Grand Prize in Marketing PR (Consumer Goods) at the 2023 Korea PR Awards
등록일 25-08-07
NutriBullet, the global No.1 personal blender brand, was launched in Korea by De’Longhi Korea in 2021. The product is known for its simple usability and advanced blending technology that helps preserve the nutrients of fresh ingredients.
To connect the brand with the growing “Healthy Pleasure” lifestyle trend, HSMC developed and executed the NutriBullet Run Campaign, featuring brand ambassador and actress Lee Si-young, widely known for her passion for running and sports.
To sustain momentum and broaden participation, the campaign was designed as a two-track program, combining an offline running event with a two-week online running challenge in collaboration with a running app.
The campaign generated strong consumer participation and widespread exposure, reinforcing NutriBullet’s positioning around healthy and active living.
