[Client Snapshot] Durex Hits the University Campus
등록일 26-05-21
Durex brought its message directly to university campuses to engage with Gen Z audiences.
Through student-focused digital promotions and interactive on-site experiences,
the campaign encouraged natural participation and meaningful engagement.
Visitors explored programs promoting healthy sexual awareness while discovering Durex brand and product content. Popular giveaways and complimentary products quickly drew crowds, with all prepared supplies running out earlier than expected.
